![]() Social media mentions, reviews, follows, and any other activity that can be traced back to your website helps to show Google that you are a well-known establishment. In fact, a Backlinko study suggests that there is a direct correlation between backlinks and higher Google rankings. When Google sends out its crawlers to a website, and those crawlers see that other websites link back to you, it proves to Google that your website demonstrates authority and trustworthiness. In order to boost your prominence, you need to focus on the following factors: However, there are some things you can do to help increase this. If you want your business to be prominent in the real world, it will automatically reflect your online presence without too much work on your end. In local SEO terms, prominence is how popular your business is to viewers. It’s important to make sure that your information isn’t too complicated and is accurate on every business directory so that Google’s crawlers can understand what your content and business are all about. If your site and GBP have relevant keywords and services listed, then you are more likely to show up on the search page or Google Maps. The best way to optimize your GBP for this purpose would be to use tactics that focus on localized keywords and keyword phrases. Proximity is one of the most difficult parts of local SEO and digital marketing to manipulate because you can’t just move your business to match search results in other physical locations. Generally, the closer a business is to a user, the higher up they will appear in search results that are relevant. Google won’t show results for a shoe store in New York unless the searcher specifically asks for that service area. Proximity or distance refers to how close your physical address is to the person who is searching for your service.įor example, let’s say that someone in Burlington searches for “best shoe store”. Google suggests keywords that have: Distance or proximity Including important keywords and phrases in your business profile can be super helpful.īecause your business website’s homepage is listed in GBP, it’s a good idea to use keywords in your business description as well and every time you post a Local Google Post to your audience. Google uses many different signals and local ranking factors to offer the best search results to its users. Local SEO is similar to traditional SEO in terms of Google. Here are a few other important things to consider when filling out your profile: Include keywords in your Google Business Profile This helps Google match businesses with search intent and relevancy. The main sections to focus on is to make sure you fill out the following sections of your GBP:Ĭhoose a primary category that best matches your business as a whole entity.įor each business location you have, you will be able to pick a main category and up to 9 secondary categories. Local search results prefer relevant results for searches and businesses that offer the most detailed, up-to-date, and most relevant information tend to do the best. In fact, 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours, and 28% of those searches result in a purchase. One big reason to make sure that you complete each section on your Google Business Profile is that 88% of potential customers look for online reviews before choosing local services.Īnother great reason to fill out all of your information is for mobile searches. Step 10 : Choose your verification methodĪnd that’s it! You’ve created your Google Business Profile and you’re on your way to success! Complete Every Section Step 5 : Add a location on Google Maps for people to visit ![]() Step 4 : Fill out your business name and main business category With that said, here’s how to create a Google Business Profile Account: In fact, 46% of all searches on Google include local intent and 78% of local searches on mobile result in an offline purchase Google Business Platform is absolutely vital to local SEO success. Here are some simple steps you can take to increase the effectiveness of your Google Business Profile listing. Optimizing your listing may take a little time to do, but the rewards are well worth your time and effort. Setting up your Google Business Profile (previously known as Google My Business or GMB ) account is a great first step to getting those sought-after clicks, boosting traffic from local searches, and increasing your visibility on Google Maps. Did you know that a whopping 24.4% of all clicks go to the first result of local business searches?
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